Embodying the essence of tradition and artistry, Papillon Flowers has developed a loyal customer base through excellence in floral arrangements. Papillon Flowers’ new visual identity reflects their ethos of creativity, community, and customer service to those in the Shandon area. The logo incorporates the dual elements of the name of Papillon Flowers, butterflies and flowers, without resorting to cliche or pun. The design strikes a balance between modern and classic, respecting the florist’s heritage while signaling their innovative spirit.