Discover the rich history of Cork city with the Cork Folklore Project (CFP) – an oral history archive that captures and shares the memories of its citizens. For CFP, I conducted a comprehensive user profile & content analysis study to create a focused and effective social media strategy.
This led to a series of videos that combine archival footage and images with contemporary motion graphics, sound, and editing to appeal to CFP’s current user profile and to attract a broader audience. The videos enhance the viewer experience by visually guiding them through CFP’s audio-only archive, improving audience comprehension and engagement. Join us on a journey into Cork’s rich cultural past and explore this fascinating audio archive today.