TREE3
Arborcare

Social Media
Marketing Campaign

This case study documents a live social media marketing and digital advertising campaign developed for TREE³ ArborCare, a newly established arboriculture business operating in the south-east of Ireland.

The project focused on establishing a coherent brand and content system for a business with no prior visual identity or strategic narrative. Work included defining tone and visual language, developing content principles, and translating research and performance data into practical creative decisions across organic and paid formats.

Barry Donnelly © 2025