Eye Clinic Dublin:
Social Media Asset System

Eye Clinic Dublin required a clear social media presence for consultant-led eye care and laser eye surgery. As there was no brand identity other than a logo, I developed a full visual system and asset suite, building the typography, colour scheme, and photographic approach that would carry the brand consistently across social media.

The campaign focused specifically on laser eye surgery, targeting a 20 to 40 demographic actively considering the procedure. Social content was scoped deliberately around a single conversion goal: encouraging that audience to book a consultation with Mr. Marc Guerin. Messaging was built around clinical credibility and trust, using real photography throughout rather than AI-generated imagery, reflecting the standard a healthcare audience requires before considering a medical procedure. Carousel content normalised the consultation process and procedure, while static assets addressed the lifestyle motivations of the target demographic directly.